“The clinical results we saw with bakuchiol made it a perfect ingredient for GOOPGENES face oil,” says goop’s senior manager of product development, Colleen Cun. We wanted a face oil that went beyond simply moisturizing skin to deliver long-term youth-boosting results, and we wanted it to work for every skin type.

“In our clinical study, 100 percent of our test subjects showed significant improvement in skin texture (softer and smoother),” says Cun. “Ninety-seven percent showed significant improvement in the reduction of fine lines and wrinkles after using the oil for four weeks.* And it works for every skin type—even those that can’t tolerate retinol.” Perhaps unsurprisingly, bakuchiol is infused into some of the most powerful (yet counterintuitively gentle) clean skin treatments out there.

Made with natural fruit enzymes and bitter orange peel to gently polish away impurities, this daily cleanser feels delightfully springy and soft on skin, then rinses off easily to leave skin fresh, silky-smooth, and glowing. Arctic cloudberry—it’s packed with omega-3s and omega-6s, along with vitamins C and E—nourishes skin, while sugarcane-derived squalane moisturizes and soothes and vitamin C–rich Australian kakadu plum ramps up radiance. The foamless jelly formula is gentle enough to use twice a day, even in a routine with AHA, BHA, or vitamin C treatments.