Social networks are embracing live shopping

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Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element. It’s a recent trend that has got a boost from the global health situation and could soon be worth hundreds of billions of dollars, like what is already happening in China.
Shopping channels 2.0?
In the run-up to the holiday season — and, in particular, Thanksgiving in the United States, YouTube had announced the “YouTube Holiday Stream and Shop,” a week of live shopping…

Industry buzz

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