Sephora Just Added Some Surprisingly Dramatic Markdowns to Its Black Friday Sale

It’s the most wonderful time to shop online this year: Black Friday 2021. Sephora has been posting some of the best Black Friday deals all week long and there have been some awesome price drops ready for your online cart. And thanks to a new section of Black Friday weekend deals that go up to 50 percent off, some of the retailer’s best-selling products from brands like Huda Beauty, Kate Somerville, and Living Proof are majorly marked down.

We’ve got the inside scoop on the Black Friday deals on makeup, hair, and skin-care products, and some discounts are even greater than 60 percent off. Sephora started out with unexpectedly low prices on brands like Fenty Beauty, Amika, and of course, Sephora Collection itself. And it has since added deals for IT Cosmetics, Urban Decay, First Aid Beauty, and so much more.

We know you haven’t waited until Black Friday to start shopping, but we also know you’re not done, so we won’t make you wait any longer for some of our favorite sales at Sephora.

A surprising number of Fenty Beauty favorites are on sale right now, including Killawatt Foil Freestyle Highlighter duos. Beloved as eye shadows and blushes — in addition to highlighter, of course — these luminous hues have been wowing makeup lovers since their launch, and now, their 50-percent-off price tag is wowing us, too. Yep, select shades of the normally-$36 were marked down to $18, and then again to under $14, and single shades that weren’t originally marked down have been reduced to $27.

If you’re one of those folks who feel like primer might not be a necessary step before foundation, the markdown on Huda Beauty‘s Matte Perfection Pre-Makeup Base may convince you otherwise. Now that it’s $16 — 50 percent off of its usual $32 — you’ll find out (for a lot less) just how much of a difference its gel-like formula can make on how long your makeup lasts and how little your skin will shine throughout the day.

This is the time of year to get your hands on value sets because they become an even bigger value during Black Friday sales. Take the IT Cosmetics Superstar Superhero Eye Trio Set, for example. The Superhero Volumizing and Lengthening Mascara, Superhero No-Tug Sharpenable Gel Liner, and Brow Power Universal Eyebrow Pencil would normally cost a total of $95. But the set, usually priced at $35, is currently only $25. That’s literally the price of just the mascara.