Online phenomenon: Why beauty brands can expect e-commerce boom to continue in 2022 – Shopee

Home / Clean MakeUp / Online phenomenon: Why beauty brands can expect e-commerce boom to continue in 2022 – Shopee

Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asiaâs major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.

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