Make-up and skincare: Gotha Cosmetics bets on the return of the sense of joy

At Cosmoprof Worldwide Bologna, which made its in-person return at the end of April, Gotha Cosmetics presented a new wave of innovation, dubbed “Seeking Joy,” that mixed make-up and skincare.
“Consumers are looking for fun and playfulness in all areas of life: emotional plurality is a defining feature of 2020’s,” said Lisa Galbussera, Global Product Development Specialist at Gotha.
Indeed, after two years of pandemic and global uncertainties, people are eager to live and be in the moment. And,…

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