Influencers have a significant impact on sales but not on the long term

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Videos that influencers broadcast on social media do boost online sales. A recent study has found increased sales of certain products on Amazon after going viral on TikTok.
Nine out of ten products analysed in select Amazon subcategories showed a relationship between TikTok viral exposure and a rise by more than 85.3%, on average, of their Amazon revenue, from one month to the next, found a recent study, conducted by Ines Durand, eCommerce Specialist at Similarweb.
But while this…


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