In the market: How J-beauty fits into the US beauty market, according to Mitsui

Home / Clean MakeUp / In the market: How J-beauty fits into the US beauty market, according to Mitsui

The US market has seen consumer buy-in to Asian beauty trends and regiments in recent years. CosmeticsDesign spoke with Jim Berkrot, Vice President Marketing for beauty and personal care at Mitsui and Akira Oichi, managing director of Shiko about were J-beauty fits into the market.

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