Fragrance Innovation Summit: A perfume sector in search of a sense

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Fragrance Innovation Summit: A perfume sector in search of a sense

On November 4th, 140 perfumery professionals (brands and partners) met to take stock of the perfume market. Here is a non-exhaustive review of the most salient themes of this dense and forward-looking day.
Setting the tone for the day, Philippe Ughetto, representing Fragrance Foundation France, stressed in his opening speech that innovation should from now on make sense for consumers as well as for the planet.
Mathilde Lion, Director, Global Client Development of the NPD Group, then drew…


Innovation & new products

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