Firmenich partners with retail chain Harmay to boost fragrance sales in China

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Firmenich continues its strategic endeavour to develop its presence in China. After having been the first global fragrance house to establish a Fine Fragrance Atelier in China in 2019, the fragrance and taste company has just signed a partnership with Harmay, a high-end beauty and fragrance retail skincare and fragrance retail chain in China.
The aim of the two companies is to boost the development of the Fine Fragrance category in China, by leveraging their respective capabilities to…


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