“Experiential kind of experimentation”: P&G steps into metaverse with BeautySPHERE platform

Home / Clean MakeUp / “Experiential kind of experimentation”: P&G steps into metaverse with BeautySPHERE platform

P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays into the company’s future.

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