Experience-first beauty: A.S. Watson bolsters engagement with AI-powered skin advisor tool

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Experience-first beauty: A.S. Watson bolsters engagement with AI-powered skin advisor tool

Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve â an innovation it plans to rollout across Asia next year.

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