Cruelty Free Cosmetics

cruelty free cosmetics

You might be wondering, why all the fuss about cruelty free cosmetics?

Cruelty free makeup is a growing trend in the beauty industry. It seems that consumers are not only buying products without animal testing, but they’re also demanding more from their favorite brands when it comes to definitions of what “cruelty-free” means. You might ask yourself: What exactly is cruelty-free makeup? Why do customers like them so much? Cruelty free make up is makeup that has not been tested on animals. They are products like mascara, lipstick, etc. Cruelty-free cosmetics have become a popular alternative to those containing animal ingredients or testing methods and they can be found in many mainstream stores these days. It’s important to make sure the product doesn’t contain any of the following ingredients: Beeswax, carmine (charmaladi), castor oil, cochineal extract, lanolin alcohols from wool fat or sheared sheepskin gelatins.

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