What is a Clean Facial Cleanser?

A good quality clean facial cleanser is one that is gentle and non-irritating on the skin, free of harsh soaps and surfactants that dry up and irritate the skin. Things to look for in a clean facial cleanser are formulas that are free of synthetic perfumes and harsh sulfates.

Why do Consumers prefer a Clean Facial Cleanser?

A clean facial cleanser is best used to ensure that the facial flora is not disrupted, therefore it has a positive influence on the quality and appearance of the skin.