What is a Clean Mascara?

A clean mascara product is mascara free of harsh and toxic chemicals such as carbon, coal, tar, mercury, formaldehyde, and other heavy metals. These toxic ingredients have been replaced with beeswax, shea butter, sunflower oil, carnauba wax, castor oil, and CBD oil.

Why do Consumers prefer Clean Mascara?

Choosing a clean mascara that doesn’t clump, smudge, or run down your face can easily be accomplished now with minimal research. Product brands that are cruelty-free are very popular as well. Consumers want a mascara product that is made with natural and organic ingredients because let’s face it, it goes right over your eye, and risking absorption of toxic products through the eye is a big turn-off.

Here is a list of the Best Clean Mascaras