What is a Clean Liquid Foundation?

Application of liquid foundation is an important part of a full makeup application routine. Choosing an effective clean foundation has become the crave because consumers can now have the best of both worlds. A foundation that has effective coverage and that is also good for your skin.

Why do Consumers prefer Clean Liquid Foundation?

Generally, a clean makeup foundation is one without silicone, parabens, phthalates, sulfates, lead ingredients and other non essential, unwanted, useless chemicals. Many of the clean liquid foundations have key ingredients such as Aloe, jojoba oil, argan oil, marula oils, skin botanical extracts, antioxidants and essential oils that are great for your skin.