Clean, skin-centric beauty – We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.
Skincare-powered makeup – We see skincare and makeup as one, and early on realized botanicals were not enough. Our potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors. We strongly believe in SPF, as it is what protects and powers these actives, making them up to 200% more effective. Without it, those skin-saving ingredients deteriorate quickly when exposed to light.
Wake up skin, makeup the rest – Our daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive. With many of our products multi-use, for easy application on-the-go, you can make it up or make it down—we’ll always make it simple.
We believe in better – We learned early on that not every natural ingredient is good for the skin, nor is every synthetic bad. Clean beauty is where those two collide—with conscious, carefully-selected ingredients, and no compromises. Since our journey began in 2011, we have been continually working to push the boundaries of innovation—and the industry—forward.
Better is a balance – We strive towards more sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper. But it isn’t enough—that’s only the beginning of the product’s lifecycle. We believe end-of-life is far more important, to ensure products don’t end up in a landfill.
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