Alima Pure

A Portland, Oregon-based company, Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. Its ingredient transparency is incredibly refreshing, the brand keeps a full glossary on its site of what it uses and why even clearly noting the mere four synthetic ingredients it has welcomed into its otherwise natural formulas. (For example, benzyl alcohol is used as a paraben alternative to preserve natural ingredients.)

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