Chinese tech giant Baidu took its first steps into the metaverse industry on Monday 28th December, with the launch of a virtual reality app, looking to test the waters in what is considered by many to be the next phase in the internet’s evolution.
The Beijing-based company joins brands such as Nike and Ferrari, as well as fashion and makeup brands, in rushing to experiment with virtual goods against a backdrop of predictions that the metaverse – a digital reproduction of the real worls -…
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