CES 2022: L’Oréal aims to reinvent hair colouring

Home / Clean MakeUp / CES 2022: L’Oréal aims to reinvent hair colouring

At CES 2022 in Las Vegas, cosmetics giant L’Oréal is showcasing Colorsonic, a brush-like concept that aims to make home hair colouring easier, and Coloright, an AI-connected system for salon stylists, which allows virtual try-ons and the creation of custom shades.
L’Oréal is hoping to change the game regarding hair colouring with two high-tech innovations showcased at this year’s Consumer Electronics Show in Las Vegas: Colorsonic, for at home colouring, and Coloright, for the salon experience….


Innovation & new products

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