True + Luscious is clean, vegan, indie beauty brand focused on creating products with non-toxic, skin-loving ingredients with glamorous results.
Cruelty-Free | Vegan
- All True + Luscious products are free from animal ingredients and are suitable for vegetarians and vegans.
- We only use certified cruelty-free ingredients and never test on animals.
We make no compromises on the safety of our products. Our brand was created with a mission to stand out with our commitment to the clean formulas and safety of our products. All True + Luscious formulas are created by our team of talented cosmetic chemists in California and manufactured in compliance with FDA and international safety standards. We run the following tests on all batches of our products: microbial tests, heavy metals tests (for lead, cadmium, mercury and other known toxins), and a 3 part series of stability tests to ensure product integrity and shelf life. Our CEO is a cosmetic safety activist and accepts no compromise on safety.
✔️ LONG-LASTING, CLEAN FORMULA: Stays in place all day with a natural matte finish, formulated without toxic ingredients. Certified vegan, paraben free & cruelty free.
✔️ DEFINE, FILL & SHAPE: A smooth, sweat-proof brow pencil that helps you define, fill, and shape your brows with easy precision.
✔️ BROW-ENHANCING BENEFITS: Infused with shea butter, Aloe Vera and Vitamin E to condition and enhance brows.
✔️ DUAL-ENDED: Includes a spoolie brush on one side to groom eyebrows.
✔️ About True + Luscious: We create all-vegan makeup with clean, skincare- infused formulas with a focus on sustainable plant-derived actives. Our passion for color meets natural botanicals and luscious fruit/flower extracts that elevate your makeup routine so it works in sync with your skincare.