Just in time for the holiday shopping season, Ivy Park dropped its latest collaboration with Adidas. And the accompanying video features Beyoncé with both her daughters, Blue Ivy and Rumi. Obviously, the three look absolutely iconic together.
Titled #HALLSOFIVY, the video puts a new spin on the “Ivy League” collegiate aesthetic, panning over an idyllic New England campus with strings in the background before cutting to models in a combination of houndstooth, plaid, and streetwear playing different sports.
Besides the models, we spotted a number of famous faces in this 90-second video. There’s Natalie Bryant, daughter of Kobe, winking at the camera, and Ava and Deacon Phillippe, children of Reese Witherspoon and Ryan Phillippe, in the Ping-Pong scene. And Brooklyn Nets player James Harden!
Of course, Beyoncé herself struts her way in and out of the video in multiple stunning ’fits. But the best moment is when her daughter, Blue Ivy, pushes a rack of basketballs into frame and is then joined by mom Bey holding sister Rumi. It’s around the 52-second mark:
“I know my daughter is watching. Two daughters and my son, y’all are all watching,” Beyoncé said while accepting a Grammy in March. “Congratulations, Blue. She won a Grammy tonight. I’m so proud of you, and I’m so honored to be your mommy, all of your mommies. Y’all are my babies. And I’m so proud of y’all. I love you so much, my rock…. As an artist, I believe it’s my job, and all of our jobs, to reflect the times. It has been such a difficult time, so I wanted to uplift, encourage, and celebrate all of the beautiful Black queens and kings that continue to inspire me and inspire the whole world. This is so overwhelming. I’ve been working for my whole life, since nine years old, and I can’t believe this happened. This is such a magical night. Thank you so much.”
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