9 Best Natural Mascara Brands For Your Organic Beauty Routine

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9 Best Natural Mascara Brands For Your Organic Beauty Routine

Where Natural Beauty Meets Natural Ingredients

We love mascara for giving our lashes a little lift, but not when the ingredients include toxic chemicals that can lead to serious health issues and even harm our planet.

While choosing healthy, safe, and clean cosmetics and makeup can seem like a daunting task (how do you read all those labels?), it isn’t as difficult as it may seem. These natural and organic mascaras lengthen our lashes and leave them feeling soft, healthy, and oh so beautiful. Best of all, they protect our health and planet, and many of them can be found at your local drugstore.

Add some organic eyeshadow and natural foundation for a flawless natural makeup routine!

*Article updated May 2022

1. 100% PURE

Natural & Organic | Certified organic ingredients
What We Love | Clump-, smudge-, water-, & flake-resistant
Our Pick | Ultra Lengthening Mascara
Price | $28

We’ve been longtime admirers of 100% PURE’s dedication to health and beauty, and the brand’s mascara is a must-have makeup product. The Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berries, and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them. Plus, it’s cruelty-free, vegetarian, and made in the USA. This organic mascara is our absolute favorite!


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2. WELL PEOPLE

Natural & Organic | EWG verified, vegan, organic ingredients
What We Love | Nourishing & volumizing
Our Pick | Expressionist Volumizing Mascara
Price | $20

The WELL PEOPLE cosmetics line was co-founded by a makeup artist, a cosmetic dermatologist, and a conscious entrepreneur. The three have crafted a beautiful brand that recognizes that our skin is our largest organ and absorbs the majority of what we put on it. These cosmetics are created without the harmful artificial chemicals found in most conventional makeup, and the products are never tested on animals. The Expressionist Mascara is 100% cruelty- and clump-free, and it doesn’t make use of petroleum, parabens, gluten, coal tar, aluminum, or fibers either. Just vegan, plant-based ingredients that work.


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3. ILIA

Natural & Organic | Organic ingredients, 100% natural dyes
What We Love | Buildable, flake- & clump-free, dual-sided brush, works for sensitive eyes
Our Pick | Limitless Lash Mascara
Price | $28

Look out, world: The Limitless Lash from ILIA is a serious game-changer for natural mascaras. This nourishing formula—made with organic bee and carnauba waxes, shea butter, and keratin—will fortify and enhance your lashes for any look. And we’re huge fans of the dual-sided brush for volume in easy, simple strokes. When it’s time for bed? Remove the mascara with warm water—no scrubbing needed. A healthy mascara that’s 99% natural, 100% cruelty-free, 110% effective.


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4. Juice Beauty

Natural & Organic | Plant-derived phyto-pigments, vegan, & organic ingredients
What We Love | Smooth & buildable coats, non-drying
Our Pick | Phyto-Pigments Ultra Natural Mascara
Price | $24

If you’re looking for a feathery-soft mascara that won’t result in smudges or flakes, Juice Beauty’s Phyto-Pigments Ultra Natural Mascara might be your new go-to. The non-drying nutrient-rich formula emphasizes natural lash definition while also adding dramatic length. It’s made from organic aloe leaf juice, plant wax, rose powder, and purple carrot phyto-pigments. Cruelty-free, packaged in eco-friendly materials, and a slender brush for perfect application…what hasn’t the team thought of?


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5. Erin’s Faces

Natural & Organic | Certified organic ingredients
What We Love | Includes lash serum ingredients, recyclable packaging
Our Pick | Matcha Mascara
Price | $27.50

Erin’s Faces’ Matcha Mascara was formulated for nine years, so it’s safe to say it’s been thoughtfully created. Made with organic matcha which helps strengthen hair, this mascara includes beta carotene and plant-based fibers so you’ll never need falsies again (unless you want!). Made without added gluten, soy, parabens, dyes, or fragrances, this cruelty- and additive-free mascara is made for all-day wear and beyond. If you’re a fan, subscribe and save five percent. Old packaging can go in the recycling bin!


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6. Kosas

Natural & Organic | Natural ingredients
What We Love | Active hair care formula, hypoallergenic, minis available
Our Pick | The Big Clean Mascara
Price | $26

Kosas’ Big Clean Mascara is both bold and beneficial. It’s packed with—and powered by—ingredients that will leave lashes healthier and looking good. Castor oil nourishes lashes while provitamin B5 helps revive them; beeswax provides body while a high concentration of active peptides support healthier, fuller hair. Plus, the oversized, arched brush with spiraled bristles means that each lash will be volumized, lengthened, and curled—for up to 12 hours. It’s ophthalmology tested, cruelty-free, safe for sensitive eyes, and hypoallergenic, too.


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7. Beautycounter

Natural & Organic | EWG verified, vegan, organic ingredients
What We Love | Easy-control precision brush for clean application, carbon black-free
Our Pick | Think Big All-in-One Mascara
Price | $30

We love Beautycounter Think Big All-in-One Mascara because it defines, lengthens, builds, and conditions lashes with impressive performance. With this product, you’ll never have to worry about clumping or the dreaded “raccoon eyes!” We appreciate Beautycounter’s dedication to beauty education, too. The brand aims to provide vegan, clean, and cruelty-free products while informing consumers about the value of toxin-free makeup—like this EWG verified formula made with rice bran, vitamin B5, and nourishing tripeptides (but without carbon black!).


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8. Lily Lolo

Natural & Organic | Natural ingredients
What We Love | Suitable for sensitive eyes
Our Pick | Vegan Mascara
Price | $20

Using fruit, sunflower seed, and carnauba waxes, the Vegan Mascara from Lily Lolo is soft, creamy, and smudge-free. The natural ingredients make the mascara suitable for sensitive eyes, too, as it’s free from fragrance, alcohol, lead, parabens, and harsh chemicals and artificial ingredients (and it’s cruelty-free to boot!). While the wand is still wet, use zigzag strokes from the base of the lashes to the tip, applying no more than three coats, and look out for lashes that wow.


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9. Josie Maran

Natural & Organic | Organic ingredients
What We Love | 10x the lash volume, lash strengthening
Our Pick | Argan Black Oil Mascara
Price | $22

Josie Maran is devoted to products that leave us “looking good, feeling good, and doing good.” The brand’s Argan Black Oil Mascara contains no parabens, GMOs, sulfates, or phthalates, avoids animal testing, and works like a gem. This creamy, conditioning formula coats, lengthens, and lifts, lashes with a five-ball brush that reaches every lash. Black iron mineral pigments and bamboo make for a wonderfully luxurious and conscious mascara you’ll adore.


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